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Inside Coach's Australian 10th anniversary party

16 Sep 2019

On Friday 31 August, coinciding with the reopening of its newly renovated store, global luxury leather apparel and accessories label Coach celebrated its 10th anniversary in Australia with a New York City-style block party at the QVB.

Attended by the who’s-who of Sydney street fashion scene including Jessica Gomes, Roberta Pecoraro and Ksenija Lukich - each key guest sported looks from the Autumn/Winter ‘19/’20 collection, with a number of attendees also touting this season’s 'It Bag': The Tabby.

In keeping with the theme, NYC-inspired street food was served; from American hot-dogs to donut stands. Custom Belvedere cocktails including a ‘Staten Island Apple Pie’ and ‘Hudson River Mule’ were on also tap, while Aussie DJ Duo 'Bag Raiders' provided beats into the night.


Personalise your bag at the Craftsmanship Bar

The new store now houses a Craftsmanship Bar offering services including monogramming and customised Coach stamps, in addition to leather care and cleaning. But perhaps the most exciting feature is the Coach Create station. Accompanied by a Coach craftsman, you can customise your purchase by adding unique embellishments, including leather tea roses, souvenir pins and prairie. 



You can find Coach QVB on the Ground Floor.