Bold faces, bolder personality: Welcome to a new era of BOSS and HUGO. Explore our brands, united in their call for confidence and individuality above all else.

We find inspiration in those who chase their dreams with courage and conviction, in those who define their own path, and in those with an unstoppable zest for life. Every one of us is the author of our own stories - how you tell it is up to you. So we say: BE YOUR OWN BOSS.

Take a closer look at our collections, including relaxed tailoring and sleek sportswear, which inspire success, whatever it is you want to achieve.

BOSS -  Lead a life filled with purpose and style. Explore the world of BOSS and uncover bold, modernist designs to form your 24/7 wardrobe.

HUGO -  How do you HUGO? Discover our range of cult denim styles, statement activewear and more, for those who go their own way.

Available instore & online.