Daniel Wellington's 'Be the one go for it'

News| 18th October 2020
Daniel Wellington's 'Be the one go for it'
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Daniel Wellington takes the next step towards becoming the world’s leading watch and accessory brand, with the launch of three new jewellery collections. In their latest campaign, they encourage customers to ‘be the one to go for it’.

The campaign centres around the notion of self-empowerment and the mind-set that we are all capable of paving our own path. The inspiration behind the concept stems from the brand’s origin. Swedish founder Filip Tysander created Daniel Wellington from a chance encounter with a stranger who’s style, (specifically, the NATO strap attached to a designer watch case), sparked the idea for the very first Daniel Wellington watch. He had an idea and transformed it into a reality, regardless of the risks… the rest is history.

We believe that accessories, like fashion, can be used to build confidence and make people feel powerful. When we say, “be the one to go for it” we mean it literally – wake up every morning with a purpose, remind yourself of your goals and don’t let the risk of failure stop you from achieving them, says Scott Patchett, General Manager,

Daniel Wellington Australia and New Zealand.

The three collections; Elan, Emalie and Aspiration consists of a total of 71 pieces in rose gold and silver, and features necklaces, earrings, rings, and bracelets. Each jewellery piece is minimal and timeless and is designed to pair perfectly with their watches. All three collections are available at the Daniel Wellington store on lower ground floor in QVB as well as online at danielwellington.com.

THE ELAN COLLECTION

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The Elan Collection is a visual embodiment of energy and style. Designed to instantly elevate any outfit with a striking and captivating edge, it exudeselegance with a modern touch.

The Elan Collection includes; a necklace with a dainty pendant inspired by the Elan Ring, three types of rings (Dual, Triad and Elan), a bracelet and pair of tiny hoop earrings. All pieces within the collection are made from stainless steel and available in a refined rose gold plating or vibrant silver finish.

THE ASPIRATION COLLECTION

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The Aspiration Collection is the most aesthetically different out of the three jewellery collections, inspired by the sphere shape and its popular use within luxury jewellery.

Aspiration includes a necklace and pair of earrings, the main bodies of which are made from ceramic (available in white or black), with a stainless steel and rose gold plated waist engraved with the subtle Daniel Wellington logo. As the name suggests, this collection is a visual reflection of hope and ambition, a reminder to pursue your aspirations.

THE EMALIE COLLECTION

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The Emalie Collection is a continuation of the enamelled Classic Bracelet and Classic Ring in Satin White, which now includes the new addition of a delicate necklace and pair of mini hoop earrings.

The Emalie Collection is made from stainless steel and available in a refined rose gold plating with white enamel. The missing pieces are finally here, and you can now complete your look with the new Emalie necklace and earrings. Elevate your outfit with a sophisticated finish.

Visit the QVB Daniel Wellington store on Lower Ground Floor to discover the new jewellery collections.

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