Spanning ready-to-wear, leathergoods, footwear and accessories, the collection draws inspiration from Tokyo street style, collectible souvenir culture and imagined merchandise from a fictional amusement park. The result is a bold, playful expression of individuality, merging Coach’s heritage of craftsmanship with Brain Dead’s distinctive creative vision.

Developed by Coach Creative Director Stuart Vevers in partnership with Brain Dead co-founder Kyle Ng, the collection reimagines ’70s silhouettes through a ’90s lens, blending nostalgia, creativity and self-expression into a standout offer.

Coach, Ground Floor