Introducing ECCO'S SHAPE Campaign

News| 2nd September 2020
Introducing ECCO'S SHAPE Campaign
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Comfort elevated

ECCO SHAPE

Modern women can wear the same heel all day and into the night, and from the most relaxed to the most elegant settings, with the ECCO SHAPE collection for SS20 offering highly versatile style for all hours and all occasions.

Such versatility and modernity — with these new silhouettes taking the heel in a more fashion-forward direction — are combined with the all-day comfort of ECCO's revolutionary platform technology used for ECCO SHAPE .

Dress up or dress down

Designed for active, modern women with fast-paced work schedules and busy social lives, who are seeking high quality shoes with a classic aesthetic, the ECCO SHAPE heels can be easily and confidently dressed up or down, depending on the occasion. Fresh, contemporary, and crafted from rich, premium leathers in neutral tones, these pumps, stilettos and low-cut boots can be worn with denim jeans and a T-shirt or mixed with a suit or dress.

Comfortable classics

With the technology behind ECCO SHAPE supplying a feeling of everyday luxury and putting ECCO at the forefront of the global trend for more comfortable heels, women will gladly keep the same shoe on from their breakfast meeting all the way through to the late dinner or drinks. As the ECCO SHAPE heel elevates a woman's style and stature, visually shaping their ankles, legs and hips, it also delivers sublime, advanced comfort.

The shoemaker's pioneering ECCO FLUIDFORM™ Direct Comfort Technology

  • captures and preserves the anatomical profile pre-programmed into a last that allows the whole foot to be in natural motion
  • delivers a finely-tuned balance of cushioning and rebound
  • creates an integral and durable bond between the upper and the sole without any of the compromises common with conventionally stitched and/or glued assemblies.

Walk with stability and confidence, as well as comfort

Women can also walk with stability and confidence in all the shoes and boots in the collection, which are engineered using the ECCO SHAPE shank, with its unique, anatomical design, which follows the contours of the foot. A moulded midsole formed with advanced, soft polymers offers cushioning and rebound.

Soft leathers add to the everyday luxury

Visit ECCO.com or one of ECCO's stores and choose from a range of wonderfully soft ECCO leathers, which are all developed in the shoemaker's own tanneries, and include smooth leathers and nubuck leathers. A leather inlay insole brings additional on-foot comfort, with the shoes and boots lined with leather or textile.

Shop ECCO QVB on Lower Ground Floor.

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