KATE SPADE NEW YORK LAUNCHES SPADE FLOWER JACQUARD COLLECTION FOR FALL 2020
Inspired by the brand’s signature spade icon.
Upon joining Kate Spade New York in 2018, Creative Director Nicola Glass was immediately drawn to the shape of the heart that is found naturally within the spade symbol, the center of the brand’s iconography.
“I saw a lot of opportunity to evolve the collection, while maintaining the brand’s strong DNA and personality,” shared Nicola Glass. “One of my first priorities was to establish iconic design elements across all product categories – RTW, Handbags, Footwear, Jewelry, Home and more – that are consistent season to season. So many brands look for a symbol to define themselves, and Kate Spade has one of the strongest: the Spade. I began working on all types of treatments to cleverly integrate the spade into colorful patterns and playful embellishments, as well as functional closures.”
Each season, the spade is used in many iterations across categories – both boldly and subtly, in almost secretive or surprising ways. It is incorporated into print patterns, leather embossing and cut-out design details. It’s seen on the heel of a shoe and the hardware in handbags.
Glass continued, “One of my favorite evolutions of the spade is the Spade Flower which was created by joining together four spades into a motif, which when used repeatedly, produces a unique floral pattern. I’m excited to showcase this pattern in a new and exciting way for the Fall season with our Spade Flower Jacquard Collection. The Spade Flower canvas grounds the whole group – allowing additional colorful and distinctive design details, such as fruit motifs and racing stripes, to pop against the practical, stylish silhouettes.”
Each piece in the Spade Flower Jacquard Collection is adorned with the spade flower pattern – created in a special coated canvas designed in partnership withthe famed Italian textile mill Limonta (est. 1893). Bonus: it’s durable and easy to
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