Bally's Autumn Winter 2018 collection is strongly transeasonal, with unisex charm and a continued sense of fluidity, showcasing loose, unstructured outerwear, layered over knitwear and zip tops in youthful self-expression. It retains a fresh, young, sporty attitude with a synergy that follows on from SS18. Shoes play on the boundary between dress and casual wear. Accessories are easy to carry. Bally's signifiers are interpreted throughout.

The archive is reinterpreted. Inspired by an advertising image of two women dressed in a racing bird print, the motif is reflected throughout symbolising the journey – both as a narrative for the collection and of Bally's own. Logos are repeated throughout dating back to the early 1920s through to the 50s and 70s, revived from archival typography and graphics. The stripe signifier is reinterpreted in arrow form, inspired by Bally's elastic ribbons from 1840s.

The palette is vintage and muted, composed of jean, dusty rose, ochre, snuff, bone and Bally red flashed with stronger tones of canary yellow, lobster, marine blue and corvette red.

The materials are a juxtaposition of suede, light double wool and moleskin. Japanese washed cottons worn with shearling, light leather skins and PVC (new for Bally). Macro graphic check, croco printed leather and bird jacquard add texture.

Bally's sneaker legacy:

Bally has been creating sneakers since the 1930s. Starting with plimsolls and gym shoes and progressing to football, basketball and golf, Bally catered for the sporting industry like no other shoe brand at the time. As sneakers transitioned from their sporting practicalities to become part of everyday casualwear, the style or brand that you wore began to signal a sense of belonging. There was something quite special about how your dress code made you feel part of a movement. Leading the charge ahead of other luxury brands, Bally was the original designer sneaker.

Jumping ahead to the 1980s and there sparked a period of time when the Bally name was synonymous with the urban hip-hop movement, gathering momentum in New York City.

Bally's legendary 'secret, cool history' as quoted by The New York Times (September 2017), becomes clear once you delve into hip-hop's longstanding love affair with the brand. The early 80s saw an explosion of Bally within this community and the brand remains a status symbol even today.

This summer the relationship was once more reignited with the latest collaboration by Grammy Award winning producer Swizz Beatz – a capsule collection of shoes, accessories and ready to wear, with designs by Spanish artist Ricardo Cavolo – which came about organically from Swizz Beatz's longstanding respect for the brand.

'I've been a fan of Bally since back in the day, growing up in the South Bronx. Bally used to be the signature of making it, Slick Rick, Doug E Fresh - 'Fresh dressed like a million bucks/Threw on the Bally shoes and the fly green socks,' - and now to come back years later and be the one to bring things to a new's amazing.' 

Although hip hop is constantly evolving Bally maintains its inextricable link with the music industry. The new collection sees a reintroduction of four of Bally's most renowned sneakers from past decades, reimaging the brand's cultural relevance and solidifying the key message 'Bally is Back'.

Visit Bally at Shop 38-40, Ground Floor.

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