Lunar New Year at the QVB
The Queen Victoria Building welcomes in Lunar New Year, the Year of the Dog, bringing to life the generous, kind and loyal characteristics of dogs.
During our three week celebration, participate in our interactive digital installation, enjoy complimentary dog portraits from renowned illustrator Belinda Xia, incredible Lunar New Year exclusive offers and products from leading retailers. Keep an eye out for our WeChat promotion in centre, with prizes and rewards to be won.
In celebration of the Year of the Dog, discover our series of dog portraits wearing the latest fashion and accessories from the QVB's retailers. Play with our dog installation featuring a gallery of digital screens, each of our dogs will have their gaze locked on a giant tennis ball, waiting for shoppers to play with them. The installation is a joyful interaction for the whole family.
Our playful fashion campaign stars Achilles, Bowie, Coco, Tia and Zar model a curated selection from the centre's fashion retailers. The editorial takes its cue from the spirit of the Year of the Dog in a bold and creative way, with all products featured available during the Lunar New Year festivities. We look forward to spreading messages of generosity, kindness and loyalty to you this Lunar New Year.
Keep an eye out for our Lunar New Year Instagram competition, where customers can share their QVB experience to win a gorgeous Michael Kors bag.